The shortlist for the 2018 AMASA Awards, taking place on 10 October 2018, has been released.

 

“This year’s edition has seen a record number of entries, making 2018 the most-competitive iteration yet,” says Wayne Bishop, AMASA chairperson. “We’ve also brought in a new category ‘AMASA Awards Agency of the Year’ which will go to the agency with the most number of shortlists, certificates and Golds. Our goal when we launched the AMASA Awards in 2014 was to show how much value agencies can add to client’s businesses and this new award promises to do just that.”

“The shortlisted campaigns are examples of work that the judges felt are worthy of recognition and who ultimately have a shot at winning a category Gold Award or the biggest award of the night the Roger Garlick Grand Prix. We are so looking forward to announcing the winners at the awards next week 10 October 2018,” completed Bishop.

To all the shortlisted agencies and candidates, best of luck for the Awards, winners will be announced at a gala awards evening on 10th October 2018 at The Exclusive Hilton Sandton Ballroom. With the awards only a week away SEATS ARE NEARLY SOLD OUT – LAST CHANCE TO BOOK  Email anthea.danckwerts@mediamark.co.za

 

Best Branded Content:

OMD Standard Bank Your Next Million
Mediamark Foschini #SebenzaGirl
Hitch Digital Media ER24 Festive Season
Ogilvy Huggies The World’s First Baby Marathon

 

Best Contribution by a Media Owner:

Tiso Blackstar Group Nando’s #RightMyName
AdColony & The Mediashop Debonairs Pizza South Africa – Smoking BBQ
Adreach (Pty) Ltd Heartlines Beyond the River
Mediamark Foschini #SebenzaGirl

 

Best Experiential / Event Campaign:

Ogilvy Cape Town Carling Black Label Soccer Song for Change
Playmakers – Captivate Brand Activations Jaguar Land Rover Two Icons Tour
Retroviral, JCDecaux & Afrokaans M-Net Survivor Billboard
The MediaShop The Eastgate Extra Time Challenge

 

Best Online Campaign:

The MediaShop Debonairs Pizza Christopher
Ogilvy Huggies The World’s First Baby Marathon
TMI A Havaianas Summer
The MediaShop Cell C Skip to the Best Bits
Zenith Dettol Back to School
Mindshare Aware.org Consumer Campaign

 

Best Pro Bono Campaign:

Adreach (Pty) Ltd Heartlines Beyond the River

 

Best Social Media Campaign:

The MediaShop Debonairs Pizza Christopher
Brand Truth FNB Budget Speech
Levergy New Balance #BeProteas
IndaHASH Carling Black Label Song of Change #NoExcuse
Zenith Dettol Back to School
Just Palm Miller Genuine Draft

 

Best Sponsorship:

Levergy New Balance #BeProteas
Levergy Audi Q5 Fast Track
Playmakers #CokeScoreChallenge

 

Best Tactical Use of Media:

Ogilvy Cape Town Carling Black Label Soccer Song for Change
The MediaShop Cell C Skip to the Best Bits
The MediaShop Western Cape Government  #It-Can-Wait
MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi
The MediaShop Nando’s #RightMyName
The MediaShop Debonairs Pizza Christopher
Red Star Soweto Gold

Best Trade Marketing:

Mediamark Mediamark Black Friday #WTBF
Ads24 Ads24 presents Food for Thought 2018
Ads24 Ads24 Wat Meme Jy

 

Best Use of Small Budget (<150k):

MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi
Phd VW Date My Family
OMD EDCON Clinique Online Supported Instore Promo Campaign

 

Best Use of Mobile:

Mindshare Lucozade
TMI A Havaianas Summer
Ad Colony Entry Name : Samsung S9
MediaCom Uber Eats M&M’s
Just Palm Omo Gentle Hands

 

Best Tactical Use of Tech / Data:

The MediaShop Debonairs Pizza Christopher
The MediaShop Cell C Skip to the Best Bits
Ogilvy Huggies The World’s First Baby Marathon
TMI A Havaianas Summer
AdColony South Africa  & Red Star Heineken UEFA League Championships
Red Star Heineken UEFA League Championships Liveposter

 

Pro Bono

Havas Unicef Father’s Day

 

Best Integrated Campaign: Travel, Entertainment & Leisure

The MediaShop South African Tourism (SAT)

 

Best Integrated Campaign: B2B

Demographica Nedbank Seat at the Table

 

Best Integrated Campaign: Media

Retroviral, JCDecaux & Afrokaans M-Net Survivor Billboard

 

Best Integrated Campaign: Retail (QSR)

The MediaShop Nando’s #RightMyName
The MediaShop The Eastgate Extra Time Challenge
OMD EDCON Edgars Offline Measurement & Search

 

Best Integrated Campaign: Financial Services:

Vizeum & King James / NMP Sanlam 2 Minute Shower Songs
OMD Standard Bank Your Next Million
OMD Standard Bank Joy of Jazz
Primedia Broadcasting  & OMD Standard Bank Africa Connected

 

Best Integrated Campaign: FMCG

Ogilvy Cape Town Carling Black Label #NoExcuse
Phd Media Aquafresh #KeepitFresh Mafikizolo
Ogilvy Huggies The World’s First Baby Marathon
Phd Media, JWT Cape Town Liqui-Fruit Summer Anthem
Dentsu Aegis Network, Loxyion Conexyion, Greater Than Russian Bear Vodka #IAMNEXT

 

Best Integrated Campaign: Other consumer goods

Levergy New Balance #BeProteas

 

Best Integrated Campaign: Public Services

The MediaShop Imperial Road Safety Safe Scholar Programme

 

Best Integrated Campaign: Transport

Hitch Digital Harley-Davidson-Project Revolution
Levergy Audi Q5 Fast Track
Mediacom Shell LGBTI
The MediaShop Imperial Road Safety Safe Scholar Programme

 

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