March 16, 2015

The Iconic Group invests in an a golden asset – Snippet Video

Press release – Johannesburg, 12 March 2015

The Iconic Group invests in an a golden asset – Snippet Video


“Video presents a substantial opportunity for magazine media, in the words of Bloemberg Media CEO Justin Smith, it is a ‘golden asset’ on which companies are taking ‘large bets’. Video presents magazine media companies with an opportunity to rake in new forms of advertising revenue. Formats range from clips designed for easy sharing to full-scale, TV like programmes, both recorded and live. Video is a ‘hot’ space with activity set to increase,” says Cobus Heyl, the chief content officer and marketing manager of the Fédération international de la Press Prériodique (FIPP), the worldwide magazine federation, in his article, Careful optimism ahead of radical change, in The Media Yearbook.


The Iconic Group, which owns Wag the Dog Publishers (The Media Magazine, The MediaOnline, EasyDIY, and, Ideaology (advertising and design agency), and Stone Soup (PR and communications consultancy) has snatched a golden opportunity to invest in an up and coming video company that has re-launched as Snippet Video.


This small, dynamic video production company, which helps brands to conceptualise and create short, punchy and useful videos, will now be based in the Iconic Group’s offices in Parktown North.  Whether covering events, crafting social media campaigns, or looking to push the envelope with creative new online video strategies, Snippet Video is the company to talk to.


“We are excited about our new venture with Snippet Video, which not only moves our companies into the future, but offers our clients the latest in digital technology to promote their brands,” says Sandra Gordon, CEO of the Iconic Group.


Snippet Video will partner with The MediaOnline and to produce various short and to the point video series, that will be hosted on YouTube and shared via online and offline magazine platforms. The MediaOnline’s YouTube channel will become a portal where anyone interested in the media space will find insightful interviews, trend watch, news, and other up to date snippets. Snippet Video and EasyDIY will create videos of ‘Handy Hints’, how to videos, interviews and interesting clips showcasing people’s DIY successes.


“We are the perfect partner for anyone wanting to create videos. We believe in unique ideas and combine our passion for video with our client’s customer knowledge to create powerful videos that get noticed,” says Rhodes Tanner an owner at Snippet Video.


Snippet Video specialises in: corporate videos including B2B videos, case studies, product videos, explainer videos, business presentations, and corporate interviews; event videos including, award ceremonies, conferences, product launches, activations, store openings, invitations, year-end parties corporate team building, mass participation events, music festivals; social media videos including brand promotion videos, educational series and viral videos.


Snippet Video also has expertise in YouTube strategy, planning, channel building, advertising and consulting.


“A large percentage of growth in video will include YouTube and we aim to be the go to company for anything YouTube related in South Africa. We also plan to offer ‘YouTube 101’ courses to help corporate marketing teams become acquainted with YouTube and the massive opportunities it holds for those who truly embrace it as the internet giant that it is,” says Tanner.


YouTube provide some interesting statistics about their influence and pervasiveness on their website.


  • Over six billion hours of video are watched on YouTube each month. Almost an hour for every person on Earth
  • 100 hours of video are uploaded every minute
  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices
  • YouTube draws in over one billion unique users each month
  • 80% of YouTube traffic comes from outside the United States.
  • According to Nielsen, YouTube reaches more US adults ages 18-34, than any cable network.


Clients that Snippet Video has worked with under the banner of the Online Video Co. include: 947, 702, Mimecast, Aston Martin, Land Rover, Accenture, NSSC, Auction Nation, 3M, and Holiday Inn, to name a few.


Full link to Snippet Video’s website:

Snippet Video Team  - Mike Moreira, Rhodes Tanner, Michelle Pretorius, and Sandra Gordon


Caption: (from left to right) Snippet Video Team – Mike Moreira, Rhodes Tanner, Michelle Pretorius, and Sandra Gordon

About Wag the Dog Publishers

Wag the Dog Publishers was established in 2002 with the launch of The Media magazine, South Africa’s only independent monthly dedicated to hard-hitting and insightful analysis of the media industry. This was followed in 2008 by which has attracted a strong subscriber base and following on Twitter and Facebook. Consumer title, Easy DIY, was launched in 2011 to fill a growing demand for information in the DIY market. In 2014, was introduced to the market with project content and liberal use of social media to drive users to the site.

Issued on behalf of Wag the Dog Publishers by:

Stone Soup Public Relations and Events

Daya Coetzee