The Roger Garlick Award
The Roger Garlick Awards were conceived in 1999 to recognise outstanding performance in the area of Media Strategy. The awards were named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognised for his pioneering efforts in this field.
Since it’s inception the awards have grown in stature with the 2000 winner going on to win a Gold Media Lion at Cannes. Since 2009 the awards have been incorporated into Tony Koenderman's AdReview, underpinning the notion that media strategists too can excel in the areas of creativity and innovation.
Stakeholders of the Awards:
The Awards are an initiative by the Advertising Media Association of South Africa (AMASA) and proudly sponsored by Oracle Airtime Sales.
ELIGIBILITY
The Awards are open to all parties involved in the use of media for advertising purposes, within South Africa, such as: advertising agencies, media agencies, clients / advertisers, media owners.
All entries must relate either to an advertisement or to one single advertising campaign.
Entries are eligible in all of the 11 official languages. The judges reserve the right to request translation of concepts from either the submitter or an independent person. Entries cannot be made without the prior permission of the advertiser.
All media solutions submitted must be designed for implementation and must be designed within the context of a normal contract with the client.
Entries must have been conceived, produced and exposed in South Africa.
All media solutions must have been implemented in the period 1 January 2011 till 31 May 2012.
Any entry which, up to and including the final day of judging has infringed any of the voluntary or regulatory codes of practice, is not eligible.
JUDGING
All entries will be short listed based on voting by each of the judging panel and the Chairman based on the entry submissions.
The jury will then meet where they then decide on the outright winners.
Any judge with a direct interest in any particular advertisement will be requested to declare such interest and will refrain from marking and voting for such an entry.
The decision of the judging panel in all matters relating to the awarding of the prizes is final and binding. The judging panel has the discretion to give or withhold any awards.
AWARDS
AMASA is calling for entries from all media agencies, strategists, creative agencies, marketers and media experts, with leading campaigns approved by client and flighted between 1 January 2011 and 31 May 2012. Entries close 6 July 2012 and finalists will be announced at AMASA’s monthly forum on 1 August 2012. The overall RGA winner will be announced at the MOST Awards event on the 6 September 2012.
THE ROGER GARLICK INNOVATION AWARD
There will be only one main Roger Garlick Award. The entry and judging criteria will be based on the Cannes Lions criteria. Essentially the judges will be looking for innovation and creativity backed by a sound strategy.
AMASA MEDIA GOLDS
2012 will again see one or more AMASA Media Golds awarded to deserving winners by media category, however, an AMASA Gold may not necessarily be awarded in each category.
Categories:
Best use of Television
Best use of Cinema
Best use of Radio
Best use of Magazine
Best use of Newspaper
Best use of Out of Home
Best Use of Sponsorships
Best use of Interactive (Web and mobile) Special Events / Stunts - including "never used before media"
Multiple / mixed media
JUDGES:
AMASA tasks leading industry experts to take on the role of judging the Roger Garlick Awards, each year a new judging panel is appointed. Judges evaluate each entry on the following criteria : communication goals reached, media strategy, creative execution, integrated/harmonised effect and overall value for money economy.
2012 Roger Garlick entry form - Download Here