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Roger Garlick
Click HERE for the 2010 RA Entry Form >>
Click HERE to read about Roger Garlic the man >>
Click HERE to view the winners to date >>
About the Roger Garlick Awards
OBJECTIVES
The Roger Garlick Awards were conceived in 1999 to recognise outstanding performance in the area of Media Strategy. The awards were named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognised for his pioneering efforts in this field.
Since it’s inception the awards have grown in stature with the 2000 winner going on to win a Gold Media Lion at Cannes. The Awards are an initiative of (AMASA) and have been long supported by Oracle Airtime Sales.
ELIGIBILITY
- The Awards are open to all parties involved in the use of media for advertising purposes, within South Africa, such as: advertising agencies, media agencies, clients / advertisers and media owners.
- All entries must relate either to an advertisement or to one single advertising campaign. Entries relating to more than one advertising campaign (even if promoting the same product) will not be accepted. Entries relating to different campaigns must be entered individually.
- Entries are eligible in all of the 11 official languages. The judges reserve the right to request translation of concepts from either the submitter or an independent person. Entries cannot be made without the prior permission of the advertiser.
- All media solutions submitted must be designed for implementation and must be designed within the context of a normal contract with the client.
- Entries must have been conceived, produced and exposed in South Africa.
- All media solutions must have been implemented in the period 1 January up to and including 31 December of the previous year in which the awards are held.
- Any entry which, up to and including the final day of judging has infringed any of the voluntary or regulatory codes of practice, is not eligible.
JUDGING
- All entries will be short listed based on voting by each of the judging panel and the Chairman based on the entry submissions.
- The jury will then meet where they will decide on the outright winners.
- Any judge with a direct interest in any particular advertisement will be requested to declare such interest and will refrain from marking and voting such an entry.
The decision of the judging panel in all matters relating to the awarding of the prizes is final and binding. The judging panel has the discretion to give or withhold any awards.
AWARDS
- THE ROGER GARLICK INNOVATION AWARD
Each year only one main Roger Garlick Award is presented. The entry and judging criteria will be based on the Cannes Lions judging criteria. Essentially the judges will be looking for innovation and creativity backed by a sound strategy.
- AMASA MEDIA GOLDS
An unspecified number of AMASA Media Golds may be awarded to deserving winners by media category, however, should the judges concur, an AMASA Gold may not necessarily be awarded in each category.
Categories for the Roger Garlick Awards are
- Best use of Television
- Best use of Cinema
- Best use of Radio
- Best use of Magazine
- Best use of Newspaper
- Best use of Out of Home
- Best Use of Sponsorships
- Best use of New Media (web and mobile)
- Special Events / Stunts
- Multiple / mixed media
DEADLINE
Deadlines for the 2010 Roger Garlick Award is the 12th February 2010.
REQUIREMENTS FOR THE INNOVATION AWARD
- Only one person may submit an entry, to be agreed in advance between the parties concerned. There is no limit to the number of entries any one person or company may enter.
- At least two original, as well as 8 duplicate copies of the following items must be submitted with each entry:
- A complete entry form. The information and explanation must be full and correct to ensure effective evaluation by the jury committee.
- Supporting material: any material that might illustrate your submission, eg. Tearsheets, CD’s or DVD’s, slides / photos for outdoor or pictures of sites or events for special events, an internet address and / or slide of the website or online ads in case of a new media entry. In your own interests please make sure that any material provided can be easily understood and shown to the jury.
- An entry fee of R600,00 including VAT to accompany each entry.
Cheques can be made out to AMASA and delivered with entries. Alternatively, payment may be made via an electronic transfer to
Account Name: MASA Media Association of South Africa
Branch: NedBank, Killarney
Account Number: 1916 033 822
Branch Code: 19-16-05
Please clearly identify your company and campaign as a beneficiary when completing an ETF payment for the Roger Garlick Award.
MISCELLANEOUS
- All entries submitted become the property of the AMASA committee and will not be returned.
- Each entrant accepts full responsibility in respect to the technical quality and requirements of entries and discharge the AMASA committee from any responsibility in respect of third parties.
- Winners have the right to use any awards given to them for promotional purposes on condition that this is correctly described.
- In order to promote the awards, each entrant authorises the organisers to show entries at public or private presentations or to use the entries for publicity with or without change, in whatever medium, at such a time and place, as the organisers think fit.
- Each entrant confirms to the organisers that they have the legal right to enter for the Awards on the terms of these entry rules.
- Non-compliance with any of the rules will result in the automatic disqualification of the entry.
- No award or special prize will be made in a category if, in the opinion of the judges, the standard of entries was not sufficiently high.
- The decision of the Awards committee in all matters relating to the Roger Garlick Awards shall be final and binding.
Click HERE for the Entry Form >>
Click HERE to read about Roger Garlic the man >>
Click HERE to view the winners to date >> |
