“Passion is the genesis of genius.” – Tony Robbins.

Are you passionate about the media and advertising industry?


The AMASA membership is a collaborative education, information and networking platform for media owners, media agencies, brands, consultants, students, media innovators and strategists in South Africa who represent all the different disciplines of media in agencies and client companies.

Being a member

There are a variety of benefits which are allocated to all AMASA members.

During the year of membership our AMASA members have the opportunity to attend a number of free networking events and educational forums. These events host top speakers on relevant media topics in order to share new learnings, encourage debate and allow for networking opportunities. Members are welcome to put forward individuals from their membership teams as guest speakers or hosts.

Our members are invited to play an active role in improving and celebrating media innovation through participation and entrance into the new AMASA Awards with the Roger Garlick Grand Prix. These awards celebrates and showcase media innovation. Members are entitled to enter the awards and in 2015 will have first opportunity to sponsor various elements of them.

Members are invited to partake in various annual fundraising events and activities, such as the AMASA Golf Day held at Parkview golf club. These events provide our members not only with a day out of the office but the chance to network while giving back to the industry.

These on-going fundraising events are in support of the AMASA Learnership Programme (ALP) which provides education, support and internships to up-coming talent and provide an injection of this talent and skills back into the industry’s top agencies and media owners. Members are able to apply for access to these interns for added resources and the opportunity to mentor and mould talented new graduates.

Members of AMASA receive referential bookings and rates on the education courses, internships and the AMASA workshop which offers young media practitioners a weekend of condense media learnings, both theory and practical.

The annual calendar ends off with a bang each year with the infamous AMASA Party; an evening of festivity to end the year past. Members are also offered preferential tickets and reduced rates for this event, as well as sponsorship opportunities.

Through the above activities, members of AMASA thereby play an active role in growing the talent of the industry and their own institutions through our expanded education and training programmes, fundraising initiatives and gain valuable networking opportunities at the #AMASAForums and other events.

In 2015 AMASA has more networking, education and celebration in store for the industry as a whole and more specifically for the AMASA members.

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How to become a Member

AMASA remains a non-profit organisation and any surplus monies made goes towards improving member benefits and investing in talent for our industry.

There are two ways of becoming a member or renewing membership, according to whether you want to join as an individual or as part of a team or company.

Effective March 2015 to February 2016, the prices for the new fiscal are:

  • Corporate Membership includes one agency or brand and will cost R5000 for unlimited membership
  • Individual Membership, for one named person for one year’s membership cost R 500 per member

Rates include 14% VAT and although corporate members are entitled to rotate membership cards within the company, a full and detailed list of member names must be supplied on the membership form for AMASA’s database. Student members are required to produce proof of enrolment at a registered institution or an official student card.

Becoming a member

To register, please complete the online application form or download the AMASA Membership form 2015 to 2016(1) and send it to Justin.vanAlphen@ads24.co.za

Some of the member benefits:

  • Free entry to Forums and #FlashForums
  • Application to access and mentor AMASA ALP graduates
  • Reduced rates at major conferences and events
  • Entitlement to enter the AMASA AWARDS with RGA Grand Prix
  • First opportunity to sponsor an AMASA event
  • Opportunity to have a guest post on the AMASA blog

*Membership is for a named individual and is not transferable.