Media Management part-time course

AAA School of Advertising in Cape Town

Presented by the Advertising Media Association of Southern Africa (AMASA) and endorsed by the Association of Advertising Agencies (AAA); this is SA's premier media programme for aspirant media planners, buyers and media sales representatives

Who should do the Course?

The course is essential for those who are either full time 3rd year AAA Marketing students OR those working full time, but would like to gain a solid grounding and knowledge of media planning, strategy and the SA media landscape. The course will provide participants with a thorough and comprehensive knowledge of all aspects of media, their advantages and disadvantages of each media channel and ultimately provide students with the ability to develop a full media plan and strategy for a client or agency. The course is specifically designed for 3rd year full time AAA Marketing Students as well as Part time students (media sales staff, media buyers, junior media planners, clients or agency account executives/account managers). It’s for those who want to either get into media planning for a career OR who require a greater understanding of media strategy in order to improve their status as a brand manager, account manager or media buyer.