With the AMASA Awards behind us and Cannes Lions upon us, we’re all looking for opportunities to enter awards. But come awards season and submission time – the question arises – Who’s Idea was this?
Media and creative agencies often have similar objectives of finding ‘the big idea’ that will help sell the brand to customers. The creative idea and the media that is selected to reach the consumer contribute to the magic that becomes an award winning campaign.
Often, as agencies work together for a brand’s success the lines blur and it becomes difficult to identify who is in charge of leading the campaign, which then raises the question:
Who owns the idea?
THE PANELISTS JOINING YOU:
Johnathan Deeb – FCB
Zwelakhe Tshabangu – Dashboard Africa
Sheila McGillivray – One Lady and a Tribe
Facilitated by IIthateng Mokgoro – TEDx
DATE: 3rd February 2016
TIME: Arrival time 16h30 for 17h00
LOCATION: Ster Kinekor Preview
ADDRESS: 185 Katherine St, Sandton
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Sponsorship opportunities: Would you like to be a sponsor the next AMASA Forum? Get in touch with Quinton Scholes: Quinton.Scholes@abn360.com to discuss sponsorship opportunities, which include: Your brands banners up at the reception and foyer, opening closing billboards in the AMASA presentation