October 1, 2018

Finalists for AMASA Awards announced

The shortlist for the highly anticipated AMASA Awards taking place on the 10th October 2018 is finally here!  A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies.

“This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,” says AMASA Chairperson Wayne Bishop, “We’ve also brought in a new category ‘AMASA Awards Agency of the Year’ which will go to the agency with the most number of shortlists, certificates and Golds.

Our goal when we launched the AMASA Awards in 2014 was to show how much value agencies can add to client’s businesses and this new award promises to do just that.”

The most entered categories for 2018 include: Best Tactical use of Media, Best use of Mobile and Best use of Technology and Data.

Long standing AMASA committee member and judge Wayne Bischoff had this to say: “There is still a large gap between the entries that won Gold and the majority, and that gap needs to be filled. AMASA will endeavour to give feedback in an open session on what is missing and how to level up. There was definitely uncertainty in what ‘insight based’ media strategy meant and many of the ‘insights’ that should inform the strategy were just facts. A fact without the insight it points to is useless.

These awards are vital part of our industry make-up. They celebrate passion and excellence in media strategy and creative innovation. They also help increase the understanding of the importance of excellent media planning and strategy in delivering on client’s business and marketing objectives. In addition, by celebrating the agencies and individuals who win Golds and the Grand Prix, we increase the professionalism of the industry and hopefully attract and retain future stars.”

 

The shortlisted agencies are:

 

Best Branded Content

OMD Standard Bank Your Next Million
Mediamark Foshini Sebenza Girl
Hitch Digital ER 24 Festive Season
Ogilvy Huggies Kids Marathon Campaign
 

Best Contribution by a Media Owner

Tiso Black Star Nando’s #Rightmyname
Ad Colony Debonairs Pizza South Africa – Smoking BBQ
AdReach Entry Name : Beyond the River
Mediamark Foshini Sebenza Girl
 

Best Experiential / Event

Ogilvy Carling Black Label – Soccer Song for Change
Playmakers Two Icons Tour
JC Deceaux Survivor
The MediaShop The Eastgate Extra Time Challenge
 

Best Integrated: Financial

Vizeum Sanlam 2 Minute Shower Song
Standard Bank Standard Bank Your Next Million
Standard bank Standard Bank Joy of Jaz
Primedia Broadcasting Standard Bank – African Connected
 

Best Integrated: FMCG

Ogilvy Carling Black Label – No Excuses
Ogilvy Huggies Kids Marathon Campaign
Phd Aquafresh – #KeepitFresh Mafikizolo
Phd Liquifruit – Summer Anthem
Carat Edward Snell – Russian Bear Vodka
 

Best Integrated: Media

JC Deceaux Survivor
 

Best Integrated: Retail

The MediaShop Nando’s #rightmyname
The MediaShop The Eastgate Extra Time Challenge
OMD EDCON Retail (Incl ecommerce & QSR): Offline Measurement & Search
 

Best Integrated: Other consumer goods

Levergy New Balance #BeProteas
Best Integrated: Public Services
The MediaShop Imperial Road Safety – Safe Scholar Programme
 

Best Integrated: Transport

Hitch Digital Harley Davidson Project Revolution
Levergy IDQ Fast Track
Mediacom Shell – LGBTI
The MediaShop Imperial Road Safety – Safe Scholar Programme
 

Best Integrated: Travel, Entertainment & Leisure

The Mediashop South African Tourism (SAT)
Best Integrated: B2B
Demographica Nedbank Seat At the Table
 

Best Online

The MediaShop Debonairs Pizza – Christopher
Ogilvy Huggies Kids Marathon Campaign
The Media Image A Havaianas Summer
The MediaShop Cell C
Zenith Dettol
Mindshare Aware.org
 

Best Social Media

The MediaShop Debonairs Pizza – Christopher
Brand Truth FNB Budget Speech
Levergy New Balance #BeProteas
IndaHASH Carling Black Label – Song of Change #NoExcuse
Zenith Dettol
Just Palm Miller Genuine Draft
 

Best Pro Bono/Cause Related

AdReach Beyond the River
Havas Unicef Father’s Day
 

Best Sponsorship

Levergy New Balance #BeProteas
Levergy Audi Q5 Fast Track
Playmakers #CokeScoreChallenge
 

Best Trade Marketing

Mediamark Mediamark Black Friday
Ads24 Ads24 presents Food for Thought 2018
Ads24 Ads24 Wat Meme Jy
 

Best Use of a Small Budget

Mediacom Royco
Phd VW Date My Family
OMD EDCON Clinique Online Supported Instore Promo Campaign
 

Best Use of Mobile

Mindshare Lucozade
The Media Image A Havaianas Summer
Ad Colony Samsung S9
Mediacom Uber Eats M&M’s
Just Palm Omo Gentle Hands
 

Best Use of Technology

The MediaShop Debonairs Pizza – Christopher
The MediaShop Cell C
Ogilvy Huggies Kids Marathon Campaign
The Media Image A Havaianas Summer
Ad Colony Heineken South Africa – Uefa Champions League
Poster Scope Liveposter
 

Best Tactical Use of Media

Ogilvy Carling Black Label – Soccer Song for Change
The MediaShop Cell C
The MediaShop #It-Can-Wait
The MediaShop Nando’s #rightmyname
The MediaShop Debonairs Pizza – Christopher
Red Star Soweto Gold
MediaCom Royco

 

Tickets are selling fast for the Gala Awards dinner on 10 October at the Hilton Hotel in Sandton. Secure yours today to avoid disappointment. Visit amasa.awards2018@gmail.com for more information.

On Behalf Of:           AMASA
                                   Charlie Wannell
                                   Committee Member
                                   T: 011 011 236 6692

 

Issued By:                Owlhurst Communications
                                   Chirene Campbell
                                   Managing Director
                                   Tel: +27 83 557 2438
                                   www.twitter.com/owlhurst
                                   Facebook: Owlhurst.Communications
                                   www.owlhurst.co.za

 

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