The AMASA Textbook the Nuts & Bolts of Media Planning

Amasa cover

Are you looking to take advantage of media strategy, planning and management for your business or organization? Do you want to understand all there is know about integration and brush up on what’s happening with marketing? Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators. This textbook focuses on practical guidance and applied theory to real and everyday industry examples and can be used as a daily reference.

Cost R460.00 incl VAT

To get your copy

Contact AMASA to order
Skoobs at Montecasino +27 11 513 2800

Cape Town
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