The AMASA Learnership Programme
The AMASA Learnership Programme is open to any candidate from the AMASA membership organisations, Media organisations and post-matric candidates who shows potential and a general passion for the industry. Applicants/Nominees do not require a degree to apply.
The Gordon Patterson AMASA Learnership Programme is open to candidates that fall within the following categories:
The primary focus of AMASA (Advertising Media Association of South Africa) is the education of people with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skill in media decision making techniques and their use. Since 2008, the AMASA Learnership Programme (ALP) has offered successful candidates an opportunity to be employed and mentored by leading media companies through the ALP process.
In 2015, the process has altered slightly whereby AMASA offered 5 Bursaries to employees or interns of AMASA’s membership agencies or media owners. 2016 we prodeeded with the new structure where we were able give 9 candidates (ALP Ambassadors) and opportunity to study Media Management course at AAA School of Advertising.
At the AMASA AWARDS 2016; Wayne Bicschoff- Chairperson of the AMASA Committee made a formal announcement regarding the name of the ALP programme going forward. The rebranding of the ALP programme was inspired by the remarkable contribution and impact that Gordon Patterson had in the media industry. Naming the programme after Gordon serves as a symbol of honour for the Media Legend- a definite source of inspiration for the ALP Ambassadors!
The AMASA team look forward to seeing the programme give birth to legends such as Gordon and even beyond!
In an era where change is not only inevitable, but also excites AMASA will be implementing refreshing innovations for 2017 that will be communicated soon.
For any queries please feel free to contact Memoria Masilela (Head of ALP Project Team) on firstname.lastname@example.org.
A full breakdown of the partnership costs will be provided to interested partners and a copy of the Bursary Agreement can be found here
The Bursary Fund is built on the back of membership fees as well as AMASA Fundraising events and therefore AMASA wishes to show gratitude to its member organisations by offering them the exclusivity to put forward ALP Bursary Nominations from within their employee base. AMASA hopes that continued membership support and a growth in membership uptake will result in the organisation being able to assign more bursary positions in 2017 and years to come.
A copy of the AMASA-Media-Bursary-Nomination-Application-2017 can be found here