The AMASA Learnership Programme


2017 Bursary Application Structure:

The AMASA Learnership Programme is open to any candidate from the AMASA membership organisations, Media organisations and post-matric candidates who shows potential and a general passion for the industry. Applicants/Nominees do not require a degree to apply.

The Gordon Patterson AMASA Learnership Programme is open to candidates that fall within the following categories:

  • An individual in possession of a Matric or Tertiary qualification
  • Employees of companies registered as AMASA Members
  • Employees within Media organisations


The AMASA Bursary candidates will receive: 


  • Enrolment into the highly acclaimed AAA Media Management module endorsed by AMASA
  • Enrolment and all costs covered to attend the renowned AMASA Media Planning Workshop
  • A copy of AMASA’s Textbook “Nuts and Bolts of Media Planning”.




The primary focus of AMASA (Advertising Media Association of South Africa) is the education of people with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skill in media decision making techniques and their use. Since 2008, the AMASA Learnership Programme (ALP) has offered successful candidates an opportunity to be employed and mentored by leading media companies through the ALP process.

In 2015, the process has altered slightly whereby AMASA offered 5 Bursaries to employees or interns of AMASA’s membership agencies or media owners. 2016 we prodeeded with the new structure where we were able give 9 candidates (ALP Ambassadors) and opportunity to study Media Management course at AAA School of Advertising.


Meet the class of 2016:

Boitumelo Molusi

Bongiwe Khumalo

Deliwe Msibi

Charmaine Moratho

Jarred Deacon

Lucas Makhubela

Mbalenhle Manyoni

Nompumelelo Mkhize

Sthanda Manciya



The AMASA Bursary 2017 Plans:
… The future of Excellence

At the AMASA AWARDS 2016; Wayne Bicschoff- Chairperson of the AMASA Committee made a formal announcement regarding the name of the ALP programme going forward. The rebranding of the ALP programme was inspired by the remarkable contribution and impact that Gordon Patterson had in the media industry. Naming the programme after Gordon serves as a symbol of honour for the Media Legend- a definite source of inspiration for the ALP Ambassadors!

The AMASA team look forward to seeing the programme give birth to legends such as Gordon and even beyond!

In an era where change is not only inevitable, but also excites AMASA will be implementing refreshing innovations for 2017 that will be communicated soon.

For any queries please feel free to contact Memoria Masilela (Head of ALP Project Team) on

A full breakdown of the partnership costs will be provided to interested partners and a copy of the Bursary Agreement can be found here


Application/Nomination Process:

  • Agencies and media owners can nominate candidates, or they may also nominate themselves by completing the AMASA Media Bursary Nomination Application 2017 Nominations will be open from the 8 March 2017 till 29 April 2017. (see more information about the Bursary Requirements)
  • The nominees/applicants will then be shortlisted and interviewed by the AMASA ALP Project Team (made up of AMASA committee members) and announced on the 30th of June 2017 
  • The successful candidates will be enrolled for the AAA media Course which starts on the 11 July and runs until October 2017. All candidates must be available for classes on Tuesdays and Thursdays from 17h30 – 20h00 (see course information here)
  • The 10 candidates (6x post-matric and 4x employed candidates) will be registered in the AMASA Workshop, scheduled for the weekend on the February/March 2018 (see more information on the workshop here)
  • Please note that the Bursary does not cover accommodation and transport costs.

The Bursary Fund is built on the back of membership fees as well as AMASA Fundraising events and therefore AMASA wishes to show gratitude to its member organisations by offering them the exclusivity to put forward ALP Bursary Nominations from within their employee base. AMASA hopes that continued membership support and a growth in membership uptake will result in the organisation being able to assign more bursary positions in 2017 and years to come.

A copy of the AMASA-Media-Bursary-Nomination-Application-2017 can be found here


About Gordon Patterson:

A global media and marketing professional with over 25 years’ experience in the media industry. Gordon was the Business Director for Omnicom Group where he shared his passionate about growing young talent in the industry. He was active in growing talent in SA apart from being a recognized industry thought leader, he served on the board of the Audit Bureau of Circulation for South Africa as vice chairman a role he serves with passion. Most recently in April 2014 he was appointed to vice-chairman for the industry body AMASA a skills development initiative. He has presented to government on the transformation of the advertising & media industry. Gordon believes in educating & sharing knowledge and was recently recognized to write the survival guide & first chapter of the AMASA media textbook currently used by students at Universities across South Africa.