About Gordon Muller

In an advertising career spanning four decades, Gordon Muller has held positions at a number of major international advertising agencies McCann-Erickson; Bates-Wells; Ogilvy & Mather and Saatchi & Saatchi. He has worked on a wide cross-section of multinational advertising business and has extensive experience of working on political campaigns in South and East Africa. As Media Director of Saatchi & Saatchi from 1989 to 1996, Gordon was a key figure in the development of the Africa Network systems, operational procedures and training.

In 1996, Gordon resigned as a shareholder and Media Director of Saatchi & Saatchi Advertising, founding GSM Quadrant, a media planning and media consultancy. GSM Quadrant offers a variety of communication services, ranging from strategic planning and media auditing, to workshop facilitation and training programme development. His clients include Caxton/NAB; SABC; BDFM; (AMASA) Advertising Media Association of SA; Music For Pleasure; Media 24 Naspers; National Electronic Media Institute of SA (NEMISA); Primedia; Specialist Press Association; Print Media Association; Underline Marketing and Communications.

Gordon is Managing Director of OMD Media Direction, currently ranked as South Africa’s largest Media Agency.

A school guidance counsellor by profession, Gordon is a former Chairperson of the Media Association of South Africa (MASA) and sits on the National Education Board of the Institute of Marketing Management (IMM). His book Media Planning - Art or Science is the prescribed text for both IMM and the AMASA/AAA School of Advertising Media Diploma. In conjunction with AMASA, his book was awarded the Media Director Circle's "Media Innovator of Year" award for 1996.

Advertising Media Association of South Africa 3rd edition released March 2005

Gordon Muller

To purchase this book (R275 inclusive VAT), please contact:

JHB: Angie Archer at RMS Media, 011 884 9282 or angie@rmsmedia.co.za or

CT: Kim at Rugby World, 021 671 1554 or kim@rugbyworldsouthafrica.com

You can also download the Media Planning Art or Science - Order Form