The AMASA Bursary 2017 Plans:

The future of Excellence


AMASA is now gearing for the 2017 intake of the GP – ALP Media Bursary, and we are looking for candidates who are driven and eager to be game changers in the industry. These individuals must have completed their Matric/higher education or are currently registered at a tertiary institution and are looking for a head start in the media and advertising industry. We are also looking for candidates that have tremendous talent within industry that can be nominated by their industry peers or employers to be part of the Gordon Patterson AMASA Learnership Programme.



The AMASA Bursary candidates will receive:

  • Enrolment into the highly acclaimed Media Management module endorsed by AMASA in Partnership with VEGA 
  • Enrolment and all costs covered to attend the renowned AMASA Media Planning Workshop
  • A copy of AMASA’s Textbook “Nuts and Bolts of Media Planning”.

Application/Nomination Process:

  • Agencies and media owners can nominate candidates, or they may also nominate themselves by completing the AMASA Media Bursary Nomination Application 2017 Nominations will be open from the 8 March 2017 till 29 April 2017. (see more information about the Bursary Requirements)
  • The nominees/applicants will then be shortlisted and interviewed by the AMASA ALP Project Team (made up of AMASA committee members) and announced on the 30th of June 2017 
  • The successful candidates will be enrolled for the VEGA media Course (April-June or July-Nov). All candidates must be available for classes on Tuesdays and Thursdays from 17h30 – 20h00
  • The 10 candidates (6x post-matric and 4x employed candidates) will be registered in the AMASA Workshop, scheduled for the weekend on the February/March 2018 (see more information on the workshop here)
  • Please note that the Bursary does not cover accommodation and transport costs.



AMASA also calls on all experienced advertising media industry individuals and experts, former ALP students who are interested in Mentorship, and are willing to mentor a “rising star” within our industry. See the contact information for more details about the GP-ALP Mentorship Programme and information on the possibility of mentoring a potential media expert.

All interested media agencies, media owners or individuals please feel free to contact Memoria Masilela (Head of GP-ALP Project Team). A copy of the Bursary Agreement can be found here

All bursary and mentorship applications should be sent to




It’s official; the AMASA Learnership Programme has been renamed to honour one of the greatest media advertising minds in the industry; the late Gordon Patterson. This announcement was made by Wayne Bischoff, Chairperson of the AMASA Committee in March 2017. “This media skills development course is the main reason AMASA exists, and its aim is to uphold the standard of Media Advertising in South Africa,” said Wayne Bischoff. Rebranding the course, The GORDON PATTERSON AMASA LEARNERHIP PROGRAMME’ (GP – ALP) was inspired by the remarkable contribution and impact that Gordon made in South Africa’s media advertising industry. The AMASA team looks forward to seeing the programme give inspiration to future industry leaders such as Gordon Patterson, and AMASA remains committed to sponsoring this programme to impact the industry positively.

Given the success of 9 candidates who received the GP – ALP Media Bursary in 2016, AMASA is proud to have supported the Class of 2016. The candidates showcased excellence through their performance and delivered great results.


Congratulations to the class of 2016:


Boitumelo Molusi

Bongiwe Khumalo

Deliwe Msibi

Charmaine Moratho

Jarred Deacon

Lucas Makhubela

Mbalenhle Manyoni

Nompumelelo Mkhize

Sthanda Manciya


About Gordon Patterson:

A global media and marketing professional with over 25 years’ experience in the media industry. Gordon was the Business Director for Omnicom Group where he shared his passionate about growing young talent in the industry. He was active in growing talent in SA apart from being a recognized industry thought leader, he served on the board of the Audit Bureau of Circulation for South Africa as vice chairman a role he serves with passion. Most recently in April 2014 he was appointed to vice-chairman for the industry body AMASA a skills development initiative. He has presented to government on the transformation of the advertising & media industry. Gordon believes in educating & sharing knowledge and was recently recognized to write the survival guide & first chapter of the AMASA media textbook currently used by students at Universities across South Africa.



Download Application Form Here