May 12, 2014
The workshop gives attendees the opportunity to respond to an actual client brief with a full media strategy.
A four day, jam packed experience is made up of two days of lectures and interactive sessions by industry experts, talking to media planning fundamentals where practical guidelines are given on how to construct a winning media strategy.
A panel of judges will work through the resulting strategies, step by step with each group, providing practical and immediately useful guidance. Students are then required to formulate and present a media strategy based on information supplied by a live client brief.
If you are in the media and advertising industry, as an agency, media owner or marketer, then this workshop will inspire you and set a strong foundation of media and leadership skills keeping you in touch with the ever-changing media landscape.
How to Apply
Fill out the online application with detailed instructions and a description of all required documents.
Cost – review by Lyn
The AMASA Media Planning Workshop costs includes accommodation, meals, transport to and from the venue, all lecture notes and stationery.
R6 300 (excl. VAT) for AMASA members
R8 000 (excl. VAT) for non-members