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Blog
AMASA Workshop 2009 - Have your say... |
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| Prince - you don't only have to go once... if you get involved with the industry, you might be back as the one going around helping the groups. Think BIG! |
Daniel Munslow - 8/26/2009
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| Please let me know when the next one is so I can organise to take part. Looks like loads of fun. |
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| Must have been an amazing experience! |
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| The worhshop was a crazy experience, sleepless nites, great food, on point presentations and hard partying.2 bad you only get 1 chance to go there! |
Prince Ndlovu - 8/25/2009
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| key points from Gordon Muller at the AMASA Workhsop: The Creative perspective involves what the advertisement will do to people; while the media perspective is about what people will do to the advertisement, i.e. the reaction. The new approach is about impact, while still maintaining cost effectiveness. Cost per result, which looks as measureable results, is the major engagement tool of the future.
Taking engagement to the next level, one needs to look at effective reach, and the point of saturation in reach. Reaching this depends on the balance between the media square factors – reach frequency, impact and time. Outside this square lies the most important variable that a media planner needs to take into account when planning a strategic campaign – the people. The audience can be defined by the media they consume – clustering around specific media.
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