April 19, 2017
CALLING FOR FRESH BLOOD TO JOIN THE INDUSTRY AND FOR THE INDUSTRY TO NOMINATE A CANDIDATE FOR THE 2017 AMASA BURSARY
It’s official; the AMASA Learnership Programme has been renamed to honour one of the greatest media advertising minds in the industry; the late Gordon Patterson. This announcement was made by Wayne Bischoff, Chairperson of the AMASA Committee in March 2017. “This media skills development course is the main reason AMASA exists, and its aim is to uphold the standard of Media Advertising in South Africa,” said Wayne Bischoff. Rebranding the course, The GORDON PATTERSON AMASA LEARNERHIP PROGRAMME’ (GP – ALP) was inspired by the remarkable contribution and impact that Gordon made in South Africa’s media advertising industry. The AMASA team looks forward to seeing the programme give inspiration to future industry leaders such as Gordon Patterson, and AMASA remains committed to sponsoring this programme to impact the industry positively.
Given the success of 9 candidates who received the GP – ALP Media Bursary in 2016, AMASA is proud to have supported the Class of 2016. The candidates showcased excellence through their performance and delivered great results. Congratulations to the Class of 2016 which includes,
AMASA is now gearing for the 2017 intake of the GP – ALP Media Bursary, and we are looking for candidates who are driven and eager to be game changers in the industry. These individuals must have completed their Matric/higher education or are currently registered at a tertiary institution and are looking for a head start in the media and advertising industry. We are also looking for candidates that have tremendous talent within industry that can be nominated by their industry peers or employers to be part of the Gordon Patterson AMASA Learnership Programme.
A total of ten candidates will receive a full bursary from AMASA. The bursary will cover the recipients’ costs to enroll in the highly acclaimed AAA Media Management module endorsed by AMASA. They will have the privilege to attend the renowned AMASA Media Planning Workshop in 2018 and they will also receive a copy of AMASA’s Textbook, “Nuts and Bolts of Media Planning”.
Here are some basic steps to take to apply for the 2017 AMASA Bursary:
INDUSTRY CANDIDATES NOMINATION
BURSARY APPLICATION FOR CANDIDATES WITH MATRIC/POST MATRIC
AMASA also calls on all experienced advertising media industry individuals and experts, former ALP students who are interested in Mentorship, and are willing to mentor a “rising star” within our industry. See the contact information for more details about the GP-ALP Mentorship Programme and information on the possibility of mentoring a potential media expert.
All bursary and mentorship applications should be sent to Memoria Masilela at firstname.lastname@example.org
Issued on behalf of:
Chairperson of AMASA
The Advertising Media Association of Southern Africa (AMASA), is a registered Section 21 company, and since its inception as a professional body in 1971, has been at the forefront of media education and training in South Africa. Over the past 44 years, the association has evolved from the informal monthly gatherings of the 70’s to the organised structure it is proud of today. The core aim of AMASA is to focus on the education levels of those with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skills in media decision making techniques and their use. Other key educational facets include the AMASA Learning Programme (ALP) in association with the AAA School of Advertising, the AMASA textbook, the annual AMASA media planning workshop and various essential fundraising activities. AMASA also celebrates great work within the industry via hosting the AMASA Awards to reward those in the industry who raise the bar. AMASA members also meet monthly at the AMASA forum where key industry issues are addressed. For more information, visit www.amasa.org.za