The 2016 AMASA Awards ceremony was a glamorous evening celebrating the year’s most innovative and excellent media and advertising work. This year’s event marks the most successful AMASA Awards to date with record entries, tickets sold and sponsorships raised. We were thrilled to have sold over 380 tickets and raised a significant amount of sponsorships which will go towards making a difference in the industry.

With over 170 entries and over 60 shortlisted campaigns, the AMASA Awards are proud to announce the 2016 winners.

“This year’s Grand Prix winner had the perfect blend of impact, experience and amplification. You can almost see the smiles on the faces of the client when the idea was first pitched. It is a genuine media execution with layers of insight baked into the campaign. Well done to the winners – I’m sure it wasn’t easy to pull off,” says Wayne Bishop, head of the AMASA Awards portfolio.

Congratulations to all the finalists and winners and thank you once again to all those who supported the awards this year. We’ll see you next year!



Best Branded Content

Native VML: Coach Dingaan

Best Integrated: Transport

PHD: Mercedes SUV Interview Buzz

Best Social

Gorlla: Axe – You Gotta Dry

Best Sponsorship

Playmakers: KFC Mini Cricket – Take on the Proteas

Best Use Of Small Budget

Mobitainment, Brand Et Al and Xpress Information: One AVBOB FM


Best Contribution by a Media Owner

OMD & Primedia: Standard Bank – Love of Jazz

Best Experiential

Mediacom: Coke Zero – You Won’t Know Until You Try

Best Integrated: Financial

OMD: Standard Bank – Love of Jazz

Best Integrated: FMCG

Gorilla: Axe – You gotta dry

Best Integrated: Public Service

MediaShop & Yonder: IEC – 2016 Municipal Elections Campaign

Best Integrated: Media

PHD: eNews Direct – Making News Newsworthy

Best Integrated: Cause Related

Joe Public: Nedbank – Go Sandile Twitter Track
M&C Saatchi Connect: Red Cross – Give Childhood Back

Best Online

Gorilla: King Cone – Monster Craving

Best Social

Joe Public: Nedbank – Go Sandile Twitter Pack

Best Sponsorship

M&C Saatchi Abel: Nedbank – The Wonderland Project

Best Trade Marketing

MediaMark: Black Friday
MediaMark: Middle Market Ransom

Best Use of a Small Budget

Playmakers: Castle Lager – #BraBrigade

Best Use of Mobile

Mobitainment: AVBOB – One AVBOB FM

Best Use of Technology

PHD: Stanlib – See The Future

Ignition Award

UJ: CaSIP – Save Dimplez

Roger Garlick Grand Prix

OMD: Standard Bank – Love of Jazz