The AMASA AWARDS exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas, followed through with perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation. As AMASA grows rapidly year on year, it becomes a bigger imperative for the governing body to add more focus on celebrating and sharing high standards of work, innovation, executions, trends and strategy within the media and advertising industry.
The AMASA Awards have been created to not only launch a larger celebration of industry work, but also to build on the famous Roger Garlick Awards from previous years to include new categories for entry. The industry is fast changing to include new media formats and AMASA wants to reflect these innovations with our award categories. We encourage all media agencies, strategists, creative agencies, marketers and media owners in the media industry to start formulating their great entries.
Once again we call to all media practitioners’ countrywide to show off their best work implemented between 1 July 2015 and 30 June 2016 in order to inspire the industry as a whole and give their media ideas and campaigns a longer shelf life. The renowned Roger Garlick Grand Prix will be awarded to the best work presented overall.
PLEASE NOTE: Your client’s approval for you to enter their campaign is essential. Please ensure one of your supporting documents is a signed letter of consent from the client for you to enter the campaign on their behalf.
We have added one new categories to the list from 2014:
BEST TRADE MARKETING (NEW)
BEST PRO BONO CAMPAIGN
BEST USE OF A SMALL BUDGET (<R150K)
IGNITION AWARD FOR STUDENTS (STUDENTS ONLY)
BEST INTEGRATED CAMPAIGN: FMCG
BEST INTEGRATED CAMPAIGN: TRANSPORT
BEST INTEGRATED CAMPAIGN: B2B
BEST INTEGRATED CAMPAIGN: FINANCIAL
BEST INTEGRATED CAMPAIGN: PUBLIC SERVICES
BEST INTEGRATED CAMPAIGN: TRAVEL, ENTERTAINMENT & LEISURE
BEST INTEGRATED CAMPAIGN: RETAIL (INCLUDES E-COMMERCE & QSR)
BEST INTEGRATED CAMPAIGN: MEDIA
BEST INTEGRATED CAMPAIGN: OTHER CONSUMER GOODS (INCLUDING DURABLES & TELCO)
BEST INTEGRATED CAMPAIGN: CAUSE RELATED
BEST BRANDED CONTENT CAMPAIGN
BEST EXPERIENTIAL/EVENT CAMPAIGN
BEST ONLINE CAMPAIGN
BEST SOCIAL MEDIA STRATEGY
BEST USE OF MOBILE
BEST USE OF TECHNOLOGY/DATA
BEST CONTRIBUTION BY A MEDIA OWNER
For descriptions of each category click here
ENTRIES OPEN: 17th August 2016
DEADLINE: 16th September 2016 DEADLINE EXTENDED TO FRIDAY 23 SEPTEMBER
Date: 25th October
Time: 7:00 for 7:15pm
Venue: Montecasino Ballroom
Tickets: R500 each and include:
Three course plated dinner, bottle of wine per table
Tickets on sale now
To purchase your tickets visit amasa.nutickets.co.za
Please keep an eye on the AMASA newsletters.
For any further information about the AMASA Awards entry process, the ceremony as well as sponsorship opportunities, please email:
Wayne Bishop firstname.lastname@example.org