The Johannesburg Chapter of AMASA (Advertising Media Association of South Africa) has completed its voting process and is happy to announce the new committee which will guide AMASA over the next year.
The newly voted in committee will consist of the following industry professionals:
- Wayne Bischoff (General Manager: Sales, Trudon) – Chairperson
- Wayne Bishop (MD, PHD) – Vice Chairperson, Finance & Head of Awards Portfolio
- Andrew Maluleka (Strategy Executive – Business Planning, MindShare) – Forum Portfolio
- Bogosi Motshegwa (Strategic Planner, McCANN JHB ) – Awards, ALP and New Fundraisers Portfolio
- Memoria Masilela (Head Sponsorships and Promotions, United Stations) – ALP Portfolio
- Justin van Alphen (New Business Sales Manger, ADS24) – Memberships Portfolio
- Mpho Maseko (Chief Marketing Officer for Wunderman South Africa) – Communications and AAA Portfolio
- Ilsa Grabe (Communications & Engagement Manager at Heineken SA) – AAA & Golf Day Portfolio
- Sean Press (CEO and Development Director, Contact Media and Communications) – Annual Party and Awards Portfolio
- Quinton Scholes (Director Business Development and Strategy, ABN GROUP ) – Golf Day & Forums Portfolio
- Parmeshan Moodliar (Digital Sales Manager, Spark Media) – Awards Portfolio
These experts will represent the industry through the various AMASA activities and portfolios by applying their individual views, expertise, time and passion to evoke change and upliftment in the Advertising Media industry. Chairperson Wayne Bischoff welcomes all new and returning members of the 2016/17 committee and wishes AMASA another successful year of growth and innovations.
Steering the AMASA committee for the past 2 years Wayne Bischoff is now joined by Wayne Bishop as Vice-Chair to assist with directing the new committee.
Strategy Executive – Business Planning, MindShare
2001 to 2005
Andrew’s career journey started in 2001 as a media trainee at Mediashop agency. In a short space of time he was promoted to a position of junior media planner working on blue chip clients like ABSA, ASPEN Pharmacy, SABC TV and Radio brands, and later got promoted to a position of media strategist. His stay at Mediashop lasted until August 2005.
2005 to 2008
In September 2005 he decided to broaden his experience and joined SABC Airtime Sales as a media strategist on a three year contract until the beginning of 2008. During this period he also served as a committee member for an industry organization; Advertising Media Association of South Africa (AMASA) for three years. In 2007 he was part of the panel of judges for the media industry award (Roger Garlic Awards).
2008 to 2012
In January 2008 he joined Primedia Outdoor for a short period of four months as an Outdoor Portfolio Manager. He rejoined The MediaShop in May 2008 as a media strategist on the Coca Cola, ASPEN Pharmacy and SABC brands until mid-August 2012.
During this period, he was invited to sit in a panel of judges for the PICA Awards under Magazine Publishers Association of South Africa (MPASA). The awards recognized publishing excellence in the consumer, customer and business-to-business sectors of the South African magazine publishing industry.
In 2011 and 2012 he was invited to sit on the judging panel for The PRISM Awards. The PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programs and strategies that showcase a successful public relations campaign.
2012 to 2016
He joined Mindshare in August 2012 as a media strategist working on MTN brand’s Retail Portfolio, Business-to-Business and Cycling Sponsorship Portfolios. And currently serve in the AMASA committee.
Strategic Planner, McCann JHB
Passionate about education and overall transformation in the industry, Bogosi believes in the notion that people need to be uplifted and so he is involved in various initiatives to transform the industry.
Bogosi is a lecturer at AAA and Rosebank College providing invaluable insights into the industry. Sharing his life experiences, Bogosi provides hope to the students through mentorship.
Especially passionate about the advertising and marketing industry, Bogosi writes opinion pieces for BizCommunity and on his own blog, as well as releasing podcasts.
Communications & Engagement Manager at Heineken SA
Ilsa Grabe is the Communications & Engagement Manager at Heineken. Ilsa joined the Heineken SA Team as Communications & Engagement Manager in August 2016 to increase her exposure to the entire marketing chain with her heart and skill still very firmly in Media. She has a wealth of media strategy experience and has worked across an array of categories in her previous position at Carat. She has won an Internationalist award for Media Innovation, as well as received finalist nominations too. She has also been featured across various media forums for her opinion pieces, and was the youngest Roger Garlick judge ever when she was asked in 2010. She is driven and has a great passion for the industry and developing talent by training when she can. With a burning passion for training and development Ilsa loves imparting knowledge through inspiring young strategists to challenge the norm and push boundaries to solve business challenges for their clients. She has lectured extensively and loves every minute of uplifting the industry.
Justin van Alphen
New Business Sales Manager, ADS24
Last year I finished my MAP studies through Wits and I was looking to join the committee and be part of what is a very important team in our industry.
University of Stellenbosch Red & Yellow Media24 Legends Award Ads24 Rising Star Award
Head Sponsorships & Promotions, United Stations
Memoria started in 2007 as Business Development Trainee at MediaMark and has since moved to United Stations as the Head of Sponsorship & Promotions. "Coming from a small town with dreams of becoming a credible and reputable journalist, this dream spurred me on to study Media at Boston Media House. Little did I know that a new journey would begin where I would eventually find my passion for 'storytelling' through Radio Advertising. In the 9 years of experience in the industry, I’ve grown professionally and personally- this has granted me the opportunity to discover my leadership skills. I live each day with the mindset that what I do makes a difference in the world...and I believe it does!"
Chief Marketing Officer, Aqua
Mpho Maseko has more than 10 years’ experience in the Integrated Marketing Communications field. Mpho’s career began in Public Relations as an intern for David Barritt and Company. She then moved on to cut her teeth in the advertising industry where her experience at this agency included delivering services for clients.
Events management and media planning were the core skills that Mpho developed when she joined the Gauteng Provincial Legislature as the Public Relations Officer. After graduating in a Post Graduate Diploma in Management from Wits Business School, she joined the SABC where she held a senior management position. She spent time as Head of Marketing and Corporate Communications at SENTECH, and has recently joined AquaOnline as CMO.
Parmeshan Moodliar aka Cheese
Digital Sales Manager, Spark Media
Cheese is a connoisseur of popular culture, mad about media, a social commentator & an armchair sportsman. Otherwise you'll find him anywhere with good people and a great vibe!
Cheese has served on the Amasa Awards and Workshop portfolios.
Group Head of Sales, CNBC Africa
Quinton Scholes joined CNBC Africa in June 2007. Now as Group Head of Sales: Quinton’s responsibilities now include, achieving revenue targets, development and growth sales in new strategic areas, managing the sales bureaus across Africa and directly overseeing the sales teams in Johannesburg and Cape Town for the entire ABN Group. Having worked in the media industry for more than 17 years, across multiple platforms both locally and internationally.
CEO & Business Development Director, Contact Media
After working for a few smaller media companies in sales and management roles, I ventured into the world of Entrepreneurship and started Contact Media and Communications in June of 2008. The aim was to build a company that offered media platforms to markets that required high end solutions, with a strong emphasis on content. Now eight years later, Contact Media has morphed into boutique media agency that specialises in publishing, events, design, video production, photography and content creation — all of which require the ability to deliver a message and in that, tell a story. The development of my company was carefully guided by my prescription to high ethical standards and to always work within solid company values. Personally, I subscribe to the concept of conscious capitalism where I believe that it is possible to be profitable whilst also making a difference. This is evident in the numerous community projects in which Contact Media is involved.
General Manager: Sales, Trudon (Pty) Ltd
The newly appointed Chairperson of AMASA, Wayne Bischoff has an impressive 25 years of media sales and marketing experience, both local and international, across a variety of media platforms, including radio, TV, mobile, out of home and print. He was MD of Habari Media until recently when he was appointed General Manager of Sales at Trudon (Pty) Ltd. Trudon (publishers of the Yellow Pages) is a South African company that delivers the best local commercial search in South Africa as well as affordable, effective advertising and marketing options to the local SME and corporate market. Wayne has been involved with the AMASA committee for many years including handling the Roger Garlick Awards and Monthly forums portfolios.
MD, PHD - New Vice Chair
After completing his B Com degree at the University of Johannesburg, Wayne began his career at OMD Media South Africa. His passion for strategy emerged and he joined WPP’s Nota Bene working on Unilever. Loving the intricacies of FMCG, Wayne enjoying several accolades including the prestigious Roger Garlick Gold Award for best use of Radio. With Global experience at GroupM’s MEC in Sydney, Australia he won a number of awards including B&T’s Media Campaign of the Year. An avid reader and passive tweeter, Wayne is committed to keeping the South African industry competitive against global innovation benchmarks.
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