"Our primary focus is to drive the development of smart young people in our industry." AMASA's Johannesburg Outgoing Chairperson, Lyn Jones.

AMASA recognises the need to constantly look at how to evolve the media and advertising industry through its committee, the members, challenges, talent that it nurtures and uplifts, sharing trends and innovation.
We understand the power of collaboration and co-creation, and AMASA is a platform for industry growth, conversation and education.

Our industry is fun, frenetic and fulfilling! Let’s promote it!



AMASA stands for the Advertising Media Association of South Africa.

AMASA champions the media and advertising industry by focusing on grooming bright young talent, bringing like-minded people together through networking, forums and online conversations.


The AMASA membership is a collaborative education, information and networking platform for media owners, media agencies, brands, consultants, students, media innovators and strategists in South Africa who represent all the different disciplines of media in agencies and client companies.


@philthomas "SA used to punch way above its weight - people looked towards SA for a boom but we haven't seen any growth...its plateaued"
#AMASAFroum debate continues...The challenge to South Africa is to put politics aside & work towards winning our market more creative awards


Are you passionate about the media and advertising industry?


Being a member

How to become a Member


AMASA’s core focus is to attract bright young minds into the exciting world of media, and ensure that the individuals not only excel, but remain within the industry.

Courses & Learnership


Textbook & Tools


  • 27


    DATE: 27 August 2014 LOCATION: Ster-Kinekor ADDRESS: Preview Theatre, Primovie Park, 185 Katherine Street, Sandton TIME: 4:00pm for 4:30pm (Please can the speakers and host arrive at 4:00 for a short briefing and preparation) TOPIC: Award Season; the nit and grit of awards season? Speaker Panel – to be led and guided by Gordon Patterson… Read more »

  • 21

    The Amasa Awards

    AMASA is proud to announce the first ever AMASA awards held in Johannesburg in August this year. Entries close on 21 August 2014.

  • 31

    AMASA Annual Media Planning Workshop

    When: 31 July – 3 August 2014 Where: Emerald Resort & Casino A four day, jam packed experience made up of two days of lectures and interactive sessions with industry experts, talking through media planning fundamentals where practical guidelines are given on how to construct a winning media strategy. More details here…


  • The AMASA Awards: Entries close 30 August

    17 July 2014

    Entries Open: 25 June 2014 Entries Close: Extended to 30 August 2014 Shortlist Announced: 22 September 2014 Gala evening: October 2014 You can enter online here. Please view the call to entry video: As AMASA grows rapidly year on year, it becomes a bigger imperative for the governing body to add more focus on celebrating and sharing… Read more »

  • The AMASA Annual Media Planning Workshop- Registration Cut-Off EXTENDED to 25 July.

    14 July 2014

    Registration Cut-Off for the renowned AMASA Workshop has been extended until Friday 25 July, so register today before it’s too late! Workshop details:When: 31 July – 3 August 2014Where: Emerald Resort & Casino What to expect: A four day, jam packed experience made up of two days of lectures and interactive sessions with industry experts, talking through media planning fundamentals where practical guidelines are given on… Read more »


    20 February 2014

    2014 brings more positive change as the AMASA Board has been increased. The new board will provide umbrella support to the AMASA committee, whilst focussing on re-writing the AMASA constitution in line with new company legislation and their fiduciary responsibilities. The Board will drive the strategic direction, in collaboration with the committee, to take AMASA… Read more »

  • Why are advertisers not flocking to “reality TV’

    20 February 2014

    Ilsa Grabe on Why are advertisers not flocking to “reality TV’