"Our primary focus is to drive the development of smart young people in our industry." AMASA Johannesburg Chairperson, Wayne Bischoff

AMASA recognises the need to constantly look at how to evolve the media and advertising industry through its committee, the members, challenges, talent that it nurtures and uplifts, sharing trends and innovation.
We understand the power of collaboration and co-creation, and AMASA is a platform for industry growth, conversation and education.

Our industry is fun, frenetic and fulfilling! Let’s promote it!



AMASA stands for the Advertising Media Association of South Africa.

AMASA champions the media and advertising industry by focusing on grooming bright young talent, bringing like-minded people together through networking, forums and online conversations.


The AMASA membership is a collaborative education, information and networking platform for media owners, media agencies, brands, consultants, students, media innovators and strategists in South Africa who represent all the different disciplines of media in agencies and client companies.


A great presentation on Cinema by @JustinInglis #AMASAWorkshop https://t.co/er3I8eNxoq
Presenting the role of Digital in advertising, Universal McCann's Digital Media Strategist @NikkiSA007https://t.co/CRjsEPJvI6


Are you passionate about the media and advertising industry?


Being a member

How to become a Member


AMASA’s core focus is to attract bright young minds into the exciting world of media, and ensure that the individuals not only excel, but remain within the industry.

Courses & Learnership


Textbook & Tools


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    AMASA Party 2017

    Join us in 1960 New York style as we celebrate advertising’s birthplace   DATE: 30th March 2017 | TIME: 19:30 till late | VENUE: Shimmy Beach Club THEME: Mad Men (1960s New York Agency) Tickets include entry and a welcome drink. Non Members:        R190 per person AMASA Members:  R140 per person To register for a… Read more »

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    Join us at the next #AMASAForum, Wednesday 3rd of February

    With the AMASA Awards behind us and Cannes Lions upon us, we’re all looking for opportunities to enter awards. But come awards season and submission time – the question arises – Who’s Idea was this? Media and creative agencies often have similar objectives of finding ‘the big idea’ that will help sell the brand to… Read more »

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    Next AMASA Forum 2016

    Details to be confirmed in the New Year See you in 2016 for more exciting media related topics

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    AMASA Workshop 2016

      The 2016 AMASA Workshop will be hosted at Riverstone Lodge, Johannesburg, from the 18 – 21 February 2016. Next year’s workshop sees a new and exciting format. The jam packed workshop will begin on the 18th February and will be made up of two days of agencies and media owners presenting their disciplines back… Read more »

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    AMASA Awards Ceremony 2015

    SORRY THE TICKETS ARE SOLD OUT –  YOU’LL HAVE TO TUNE IN ON TWITTER   DATE: 22nd of October, 2015 VENUE: at Room Five in Rivonia. THEME: Let us entertain you! TICKETS: SOLD OUT More details about the event, entries or sponsorships please see here or Email catherine@platocomms.co.za THANK YOU TO OUR OFFICIAL MEDIA SPONORS    … Read more »


  • AAA Media Management Part-Time Course 2015

    28 May 2015

    The AAA Media Management Part-Time Course presented by AMASA remains SA’s most premier media management programme aimed at aspiring media planners, buyers and media sales representatives. The course offers theory and practical knowledge to those entering the industry as well as those looking to upskill or refresh their knowledge and individuals seeking a greater knowledge of… Read more »

  • The 2015 AMASA Golf Day on par with the best

    22 May 2015

    AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation’s golf day was a resounding success thanks only to the support from the media and advertising industry. The annual occasion took to full swing at the Parkview Golf Club last Thursday the 14th May. The day is organised with… Read more »

  • New AMASA Committee Announcement 2015/2016

    13 April 2015

    The Johannesburg Chapter of AMASA (Advertising Media Association of South Africa) has completed its voting process and is pleased to announce its new committee team which will guide AMASA over the next year. The newly voted in committee will consist of the following industry professionals: Wayne Bischoff (GM Sales, Trudon) – Chairman Wayne Bishop (MD,… Read more »


    30 March 2015

    Could you make an impact on the media and advertising industry? Do you feel that you can productively and positively contribute to the current state and future of our exciting industry? Well, it is that time again for the formation of a new AMASA (Advertising Media Association of South Africa) committee for the year April… Read more »