"Our primary focus is to drive the development of smart young people in our industry." AMASA Johannesburg Chairperson, Wayne Bischoff

AMASA recognises the need to constantly look at how to evolve the media and advertising industry through its committee, the members, challenges, talent that it nurtures and uplifts, sharing trends and innovation.
We understand the power of collaboration and co-creation, and AMASA is a platform for industry growth, conversation and education.

Our industry is fun, frenetic and fulfilling! Let’s promote it!



AMASA stands for the Advertising Media Association of South Africa.

AMASA champions the media and advertising industry by focusing on grooming bright young talent, bringing like-minded people together through networking, forums and online conversations.


The AMASA membership is a collaborative education, information and networking platform for media owners, media agencies, brands, consultants, students, media innovators and strategists in South Africa who represent all the different disciplines of media in agencies and client companies.


Calling all Joburg based Advertising & Media professionals - join the AMASA Committee https://t.co/ybC1i6Cjip
Its about that time to book your four-ball for the AMASA Golf Day 18th May 2017 https://t.co/avh0UyhXXh


Are you passionate about the media and advertising industry?


Being a member

How to become a Member


AMASA’s core focus is to attract bright young minds into the exciting world of media, and ensure that the individuals not only excel, but remain within the industry.

Courses & Learnership


Textbook & Tools


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    AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation’s annual charity golf day is once again open for bookings. With this event being an oversubscribed event annually we would like to thank you in advance for the support from the media and advertising industry. The annual occasion will… Read more »

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    AMASA Party 2017

    Join us in 1960 New York style as we celebrate advertising’s birthplace   DATE: 30th March 2017 | TIME: 19:30 till late | VENUE: Shimmy Beach Club THEME: Mad Men (1960s New York Agency) Tickets include entry and a welcome drink. Non Members:        R190 per person AMASA Members:  R140 per person To register for a… Read more »

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    Join us at the next #AMASAForum, Wednesday 3rd of February

    With the AMASA Awards behind us and Cannes Lions upon us, we’re all looking for opportunities to enter awards. But come awards season and submission time – the question arises – Who’s Idea was this? Media and creative agencies often have similar objectives of finding ‘the big idea’ that will help sell the brand to… Read more »

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    Next AMASA Forum 2016

    Details to be confirmed in the New Year See you in 2016 for more exciting media related topics

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    AMASA Workshop 2016

      The 2016 AMASA Workshop will be hosted at Riverstone Lodge, Johannesburg, from the 18 – 21 February 2016. Next year’s workshop sees a new and exciting format. The jam packed workshop will begin on the 18th February and will be made up of two days of agencies and media owners presenting their disciplines back… Read more »



    19 April 2017

    Do you want to make a meaningful contribution to the media and advertising industry? Do you feel that you can make a positive impact by contributing to the current state and future of our industry? It’s time to form the AMASA (Advertising Media Association of South Africa) Committee for 2017/2018. If you answered yes, to both… Read more »


    19 April 2017

    CALLING FOR FRESH BLOOD TO JOIN THE INDUSTRY AND FOR THE INDUSTRY TO NOMINATE A CANDIDATE FOR THE 2017 AMASA BURSARY   It’s official; the AMASA Learnership Programme has been renamed to honour one of the greatest media advertising minds in the industry; the late Gordon Patterson. This announcement was made by Wayne Bischoff, Chairperson of… Read more »

  • AAA Media Management Part-Time Course 2015

    28 May 2015

    The AAA Media Management Part-Time Course presented by AMASA remains SA’s most premier media management programme aimed at aspiring media planners, buyers and media sales representatives. The course offers theory and practical knowledge to those entering the industry as well as those looking to upskill or refresh their knowledge and individuals seeking a greater knowledge of… Read more »

  • The 2015 AMASA Golf Day on par with the best

    22 May 2015

    AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation’s golf day was a resounding success thanks only to the support from the media and advertising industry. The annual occasion took to full swing at the Parkview Golf Club last Thursday the 14th May. The day is organised with… Read more »