AMASA is the Advertising Media Association of South Africa. AMASA as a voluntary body focuses on media education, organises monthly meetings in open forums to share knowledge relevant to the advertising and media industries, has a bursary plan for those wanting to enter the world of media and organises annual workshops for planners, strategists and advertisers at all levels. AMASA also organises an annual Golf Day for fundraising. The Roger Garlick Award is an AMASA initiative too.
Consisting of hard working committee members who give freely of their time, Johannesburg and Cape Town's AMASA branches continue to ensure that each year it makes an accountable difference to those wanting to enter the world of media, and for personnel already in the industry, to gain knowledge and insight on a regular basis to assist them be on top of their game at all time.
AMASA extends deadline for Learnership Programme
The AMASA Learnership Programme (ALP) has extended its deadline to the 13th April to provide more students the opportunity to enter the media industry.
Successful candidates will be employed and mentored by leading media owners and agencies, and remunerated and enrolled on the AAA media module and AMASA Media Planning Workshop.
The ALP is open to candidates with a tertiary qualification, however preference will be given to graduates who have Higher Grade Maths, BCom, Marketing, Statistics and Research qualifications.
Application forms can be downloaded from www.amasa.org.za/burseryfund.php
Completed entry forms should be submitted without supporting documentation to amasaALP@gmail.com by the 13th April 2012. Selected candidates need to be available to commence employment in early May 2012.
AMASA urges renewed industry memberships
The continued success of AMASA (The Advertising Media Association of South Africa) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to renew their annual membership and for potential members from the media industry to sign up.
Fulfilling its fundamental mandate of providing education to the media advertising industry, all funds raised by AMASA through its membership and annual activities go towards delivering its Learnership Programme (ALP). The ALP is designed, in conjunction with partner media companies, to invest in the sustained future and growth of young talent in the media industry.
According to Gordon Patterson, Group MD of SMG, the fact that agencies select an individual candidate alongside AMASA, results in a greater development of media talent, and ensures that the student not only has the ability and skills sought, but the right chemistry.
“If we don’t invest in the youth of this country, we are going to have a very mediocre industry. The older media stalwarts are not getting any younger. Young and talented individuals bring a fresh perspective to the table,” says Gordon.
Over and above supporting the ALP through membership contributions, AMASA members receive regular newsletters, enjoy free entry into the monthly meetings, receive reduced rates at all workshops and get preferential bookings and special rates for the annual event.
Lyn Jones, AMASA’s Chairperson explains, “AMASA is dedicated to education and training within the industry and is dependent on membership fees to finance its objectives. We continually strive to keep AMASA memberships affordable for all and look forward to the industry’s support in 2012 through renewed and first time AMASA memberships.”
AMASA’s 2012 membership rates:
Corporate Membership - R1 200 per year plus R430 per person
Individual Membership - R 620 per person
Rates include 14% VAT and although corporate members are entitled to rotate membership cards within the company, a full and detailed list of member names must be supplied on the membership form for AMASA's database. Student members are required to produce proof of enrolment at a registered institution or an official student card.
To become a new member or to re-new membership, download membership forms at http://www.amasa.org.za/membership.php and submit to Lyn Jones at lynj@continentaloutdoor.com