"Our primary focus is to drive the development of smart young people in our industry." AMASA's Johannesburg Outgoing Chairperson, Lyn Jones.

AMASA recognises the need to constantly look at how to evolve the media and advertising industry through its committee, the members, challenges, talent that it nurtures and uplifts, sharing trends and innovation.
We understand the power of collaboration and co-creation, and AMASA is a platform for industry growth, conversation and education.

Our industry is fun, frenetic and fulfilling! Let’s promote it!



AMASA stands for the Advertising Media Association of South Africa.

AMASA champions the media and advertising industry by focusing on grooming bright young talent, bringing like-minded people together through networking, forums and online conversations.


The AMASA membership is a collaborative education, information and networking platform for media owners, media agencies, brands, consultants, students, media innovators and strategists in South Africa who represent all the different disciplines of media in agencies and client companies.


RT @Allan_H84: Golf day with my boss @Mauro_Black75 for the @AMASAJoburg golf day http://t.co/fBc9B7zxG3
RT @Allan_H84: Golf day with @Mauro_Black75 for the @AMASAJoburg golf day, team @ProvantageSA rocking it http://t.co/8RBx2CqZC1


Are you passionate about the media and advertising industry?


Being a member

How to become a Member


AMASA’s core focus is to attract bright young minds into the exciting world of media, and ensure that the individuals not only excel, but remain within the industry.

Courses & Learnership


Textbook & Tools


  • 18

    Next AMASA Forum 18th March 2015

    Exactly where are we with Audience Research in SA?   Over the past few years we’ve had huge debates on what went wrong with our media research – and who was at fault – and even who paid for it!  Today we know the answers to these questions but more importantly we know that collectively we have… Read more »

  • 14

    AMASA Golf Day

    The 2015 AMASA Golf Day is set for the 14th of May. So keep the date booked, get those clubs out and look out for more information on the upcoming event to book your 4 ball or arrange sponsorship.

  • 16

    AMASA Workshop

    More information and dates to follow. Please enquire for more information


  • The 2015 AMASA Golf Day on par with the best

    22 May 2015

    AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation’s golf day was a resounding success thanks only to the support from the media and advertising industry. The annual occasion took to full swing at the Parkview Golf Club last Thursday the 14th May. The day is organised with… Read more »

  • New AMASA Committee Announcement 2015/2016

    13 April 2015

    The Johannesburg Chapter of AMASA (Advertising Media Association of South Africa) has completed its voting process and is pleased to announce its new committee team which will guide AMASA over the next year. The newly voted in committee will consist of the following industry professionals: Wayne Bischoff (GM Sales, Trudon) – Chairman Wayne Bishop (MD,… Read more »


    30 March 2015

    Could you make an impact on the media and advertising industry? Do you feel that you can productively and positively contribute to the current state and future of our exciting industry? Well, it is that time again for the formation of a new AMASA (Advertising Media Association of South Africa) committee for the year April… Read more »

  • The Iconic Group invests in an a golden asset – Snippet Video

    16 March 2015

    Press release – Johannesburg, 12 March 2015 The Iconic Group invests in an a golden asset – Snippet Video   “Video presents a substantial opportunity for magazine media, in the words of Bloemberg Media CEO Justin Smith, it is a ‘golden asset’ on which companies are taking ‘large bets’. Video presents magazine media companies with… Read more »