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advertising media association of south africa |
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Welcome to AMASA AMASA is the Advertising Media Association of South Africa. AMASA as a voluntary body focuses on media education, organises monthly meetings in open forums to share knowledge relevant to the advertising and media industries, has a bursary plan for those wanting to enter the world of media and organises annual workshops for planners, strategists and advertisers at all levels. AMASA also organises an annual Golf Day for fundraising. The Roger Garlick Award is an AMASA initiative too. Consisting of hard working committee members who give freely of their time, Johannesburg and Cape Town's AMASA branches continue to ensure that each year it makes an accountable difference to those wanting to enter the world of media, and for personnel already in the industry, to gain knowledge and insight on a regular basis to assist them be on top of their game at all times.
AMASA 2010 Learnership Programme in full swing
Following AMASA’s successful year-old Learnership Programme (ALP), the 2010 programme has commenced, placing eligible candidates at partner agencies Starcom MediaVest Group, The MediaShop and Mediaedge.
The ALP, launched in 2009 aims to inject fresh young talent into the media industry by partnering with South Africa’s leading media agencies for mentoring and fast-tracking of hands on experience. AMASA’s chairman, Brad Aigner comments, “The AMASA Learnership Programme calls to applicants preferably with a degree or diploma, who not only possess exceptional academic credentials, but significant potential.
The ALP is part of the association’s mandate to champion transformation and bring new talent to the industry. Our core focus is to attract bright young minds into media, ensure that they excel, and strive to keep their intellect within in the industry.”
During the programme, the ALP interns will be trained jointly by both AMASA and the partner agencies, with each intern receiving a six-month remunerated contract with the agency as well as free entrance to the AAA media course and the AMASA Media Planning Workshop.
“We’d like to thank the 2010 ALP partners for their time, effort and financial commitment in ensuring the best talent is attracted, and kept within our industry. We’re confident that the programme will grow from strength to strength,” concludes Aigner.
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